Congratulations FishChoice!

It doesn't matter if you are a seafood buyer trying to find the most sustainable seafood, an innovative, environmentally conscious producer looking for a way to differentiate yourself from the pack or an NGO helping your partners develop a robust seafood sustainability program, there's a new tool available to all of you. FishChoice, founded by Richard Boot and launching today, provides buyers access to the best farmers and fishermen out there who meet clear and defined sustainability criteria and are leaders in their field. It lets buyers filter the producers based on the sustainability program they've committed to (whether its MSC certification, FishWise or any of the other fantastic programs out there).

Congratulations on the launch and congratulations to the whole seafood community for gaining this new, fantastic tool!